In the Media: Published Articles, Book Reviews & Interviews
Click the orange hypertext links to read the articles
Successful and sustainable change
Some of the Published Articles:
Does Financial Services have a Purpose? FS Forum
M&A Success: Odds even when preparation meets opportunity HR Director
Lead the change; be the change Education Executive
Beat the Odds: How to be One of the Few Mergers & Acquisitions that Succeed The M&A Advisor
Leading change: a critical leadership skill FS Forum
Ask the Expert: What is a Change Catalyst? EM360
Mission Impossible: Leading change in successful organisations. LID Radio
Lies, Damn Lies & Brexit. MinuteHack
What ‘Long Term Investor’ Really Means Institutional Investor
The Changeist. ‘Article of the week’ from The HR Director
Change is inevitable in the Pharmaceutical industry but successful change isn’t. (Pharmaceutical Market Europe)
Achieving Positive Change (Association of MBAs Ambition Magazine)
Unlocking the value of HR to drive a change-ready culture (Strategic HR Review)
How to … Lead Change in your Business (IOD Director)
Do or Die … 5 changes insurers must make now (Intelligent Insurer)
All Change (FlyBe Inflight Magazine)
A Change Catalyst: The Secret to Successful and Sustainable Change (Fresh Business Thinking)
A Catalyst for Change in Financial Services (ICAEW FS Focus)
The Right Kind of Change (CCR Magazine)
How to get the best out of your most valuable asset (Sales Initiative)
Why do CEOs set themselves up for failure (MinuteHack)
The Meaning of Existence (The HR Director)
Top 10 ingredients to successful change (Business Matters)
Reviews of ‘The Change Catalyst’:
2018 Business Book Awards – “In the end, it wasn’t so hard to select the overall winner of Business Book of the Year. The Change Catalyst is a book that frankly absolutely anyone in business should read. It says something original with a fresh way of looking at things – and the writing is clear, clean, direct and simply beautiful. I found myself stopping and re-reading paragraphs just for the sheer pleasure of it.”
Institute of Leadership & Management – “If you are looking for some pacey pages packed with the insight, tools and know-how needed to ensure your next change is the one in eight that succeeds, you’ll do well to pick up this book.”
The HR Director – “One of the most informative and influential books you will read all year”
Association of MBAs – “The Change Catalyst is well-written and a pleasure to read. It is full of insight and anecdotes to help organisations transform for the better.”
FlyBe’s Inflight Magazine – “This book shows you how to drive real, lasting change”
Scottish Business Insider – “Much wisdom here … key reading for anyone involved in the management of change”
Irish Tech News – “This book will help increase the odds (of success) in your favour”
Strategic change
NB: Full list of published articles and reviews below
Interviews
Sky TV Interview with The Change Catalyst: Mark Burgess interview on Sky’s Property Channel’s ‘Raise your Game’ Episode 6. April 2019. Click image below.
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Interview with 2018 Business Book of the Year winner: Lucy McCarraher, Founder of the Business Book Awards, interviews Campbell Macpherson, winner of the Leading the Team category and 2018 Business Book of the Year. Click image below.
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‘Interview with The Change Catalyst – Campbell Macpherson’. BD Dalton’s ‘Grow. Sell and Retire’ podcast. Click the image below.
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Extraordinary Business Book Club Podcast. Head Judge, Alison Jones, interviews Campbell about the Business Book of the Year win. Click image below.
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Chartered Institute of Marketing ‘The Knowledge’ Podcast. Listen to ‘The Change Catalyst’ interview on iTunes or Stitcher radio or directly from here
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LID Radio Podcast #96: ‘The Change Catalyst with Campbell Macpherson’. Click image below.
Does Financial Services have a Purpose? FS Forum Knowledge Centre June 2019
M&A Success: Odds even when preparation meets opportunity. HRD Magazine April 2019
Lead the change; be the change. Education Executive Magazine
Leading change: a critical leadership skill Campbell Macpherson, author of 2018 Business Book of the Year

Ask the Expert: What is a Change Catalyst? “88% of change initiatives fail. Campbell Macpherson, author of 2018 Business Book of the Year explains why.”

Mission Impossible: Leading change in successful organisations. “Successful organisations automatically erect formidable barriers to change – with very few exceptions”, writes Campbell Macpherson.
LID Radio Podcast #96: The Change Catalyst with Campbell Macpherson. Author Campbell Macpherson joins us to talk about his new book, The Change Catalyst and what it takes for organisations to create true change initiatives.
July 2018 LID Radio
‘Lies, Damn Lies and Brexit.’ From here, Brexit doesn’t look quite as appetising as many Leavers predicted back in 2016, writes Campbell Macpherson. (July 2018 IMinute Hack)
What ‘Long Term Investor’ Really means. It’s not just following the index, writes Campbell Macpherson, CEO of Change & Strategy International. (July 2018 Institutional Investor)
The Changeist. EACH MONTH WE WILL BE SHARING FOUR, CAREFULLY-CHOSEN ARTICLES FROM THE LATEST ISSUE OF OUR FLAGSHIP PUBLICATION ‘THEHRDIRECTOR’ WHICH EXEMPLIFY THE HIGH STANDARDS WE STRIVE TO ARCHIVE. Article by Campbell Macpherson, Author of The Change Catalyst 2018 Business Book of the Year. (June 2018 The HR Director)
An interview with The Change Catalyst – Campbell Macpherson. BD Dalton’s Grow, Sell and retire podcast (June 2018)
Chartered Institute of Marketing ‘The Knowledge’ Podcast. “Why do 88% of change initiatives fail? Whatever our roles, most of us are involved making and in managing different types of change in organisations. We talk about why change is so difficult, the reasons why people resist change and, the process of change and why emotion trumps logic every time.” Listen to ‘The Change Catalyst’ interview on iTunes on Stitcher radio or directly from here . Peter Domican. (May 2018)
Extraordinary Business Book Club interview with Campbell Macpherson “Campbell Macpherson hasn’t really stopped grinning since March when I handed him the Business Book of the Year trophy at the 2018 Business Book Awards ceremony. In this week’s show we talk about the impact of winning such a prestigious award (or even being shortlisted) and how your book can plug into the heart of your business.” Alison Jones. (May 2018)
The Change Catalyst wins 2018 Business Book of the Year “In the end, it wasn’t so hard to select the overall winner of Business Book of the Year. The Change Catalyst is a book that frankly absolutely anyone in business should read. It says something original with a fresh way of looking at things – and the writing is clear, clean, direct and simply beautiful. I found myself stopping and re-reading paragraphs just for the sheer pleasure of it.” Alison Jones, Head Judge. (March 2018)

The Change Catalyst Book Review (Institute of Leadership & Management) “With democracy in crisis, globalisation causing business disruption around the globe and nanotechnology and AI increasingly threatening the way we work, it’s easy to see the need for this book. If you are looking for some pacey pages packed with the insight, tools and know-how needed to ensure your next change is the one in eight that succeeds, you’ll do well to pick up this book.” (4.5 stars out of 5)

A Catalyst for Change in Financial Services by Campbell Macpherson (ICAEW’s FS Focus September 21017)

Change is inevitable in the Pharma market. Successful change isn’t. (Pharma Market Europe September 2017)

Do or Die … 5 changes Insurers must make now by Campbell Macpherson (Intelligent Insurer 14 September 2017)

Between the Lines (ICAEW Economia Magazine September 2017)
Achieving Positive Change by Campbell Macpherson (Association of MBAs Ambition Magazine July/August 2017)

‘Unlocking the value of HR to drive a change-ready culture’ by Campbell Macpherson (Strategic HR Review August 2017)

‘The Right Kind of Change’ by Campbell Macpherson (CCR Magazine August 2017)

‘The Change Catalyst’ Book Review. “Change is a tough challenge, the stats say that you will struggle to succeed, this book might just help increase the odds in your favour … good book, well researched … useful and interesting read …” (Irish Tech News 6 August 2017).

‘The Meaning of Existence’ Extract from The Change Catalyst (The HR Director July 2017)

The Change Catalyst Book Review “This book shows you how to pinpoint the emotional triggers, coax logic out of hiding and get everyone on board as you drive real, lasting change.” (Flybe ‘Flight Time’ in-flight magazine July 2017) .

‘The Change Catalyst’ Book Review “Possibly one of the most informative and influential books you will have the opportunity to read this year“,;“A treasure trove of knowledge”; “The book will ensure a level of success for your organisational change that is many levels higher that it would have been without it” (The HR Director 8 July 2017)

Top Ten Essential Ingredients to Successful Change an extract from The Change Catalyst (Business Matters 5 July 2017)

How to get the best out your most valuable asset by Campbell Macpherson (Sales Initiative 3 July 2017)

Do you need to teach people to walk in the rain? Extract from the Change Catalyst (HR Magazine 3 July 2017)
The Change Catalyst Book Review – “The Change Catalyst is well-written and a pleasure to read. It is full of insight and anecdotes to help organisations transform for the better.” (Association of MBAs 27 June 2017)

Why do CEOs set themselves up for failure? by Campbell Macpherson (MinuteHack 26 June 2017)

How to take people with you through change by Campbell Macpherson (CommsHub 22 June 2017)

The Change Catalyst Book Review – “much wisdom here … key read for anyone involved in the management of change” (Scottish Business Insider 21 June 2017)
Successful and sustainable change

Execution Risk: Why business continuity strategies sometimes fail by Campbell Macpherson. (Continuity Central 15 June 2017)

How entrepreneurs can embrace change and thrive by Campbell Macpherson (SMEWeb 15 June 2017)

A Change Catalyst: The secret weapon to successful and sustainable change by Campbell Macpherson (Fresh Business Thinking 13 June 2017)
How To … Lead Change in Your Business by Campbell Macpherson (IOD Director Magazine June 2017)
Successful and sustainable change

‘The rise of the machines’ will come back to bite Trump by Campbell Macpherson (Minute Hack 31 May 2017)

Ten reasons why change initiatives can fail by Campbell Macpherson (SME Magazine 30 May 2017)

People don’t like change – and other reasons projects fail by Campbell Macpherson (Minute Hack 11 May 2017)

The Change Catalyst. Change is inevitable, successful change isn’t. (Business Information Portal 24 April 2017)

The Change Catalyst iPipeline Case Study – excerpt from the book (iPipeline April 2017)

Message to the regulator: Culture starts at the top by Campbell Macpherson (Money Marketing 7 March 2014)

One flew over the Eagle’s nest by Campbell Macpherson (Fund Strategy 16 December 2013)

Six steps of business innovation by Campbell Macpherson (Money Marketing 3 July 2014)

Six habits of highly successful organisations by Campbell Macpherson (Management Today 12 April 2013)

Innovate or Perish by Campbell Macpherson (Management Today 11 February 2013)

The Cautionary tale of Mr Growthman by Campbell Macpherson (Management Today 19 October 2012)

Who would work for your company? by Campbell Macpherson (Management Today 16 November 2013)

What if Apple built an Insurance Company? by Campbell Macpherson (Money Marketing 18 September 2012)
